Types of Events Supported:
Placemaking Events (up to $5,000/event)
Events that add to tourism, culture, or atmosphere of Carlsbad and enhance its position as a destination.
Brand Positioning Events (up to $50,000/event)
Events that further position Carlsbad as a destination in alignment with key experience pillars: wellness, beach, golf, arts/entertainment, outdoors, culinary, and sustainability.
Room Night Driving Events (up to $100,000/event)
Events that directly increase overnight stays in hotels in Carlsbad.
All events must be accessible for public attendance. Grant applicants may be a service provider, event organizer, hotel property, other event consultant, or a combination of applicants. View the Event Grant Guidelines PDF below for more information on the event grant program.
Event Grant Guidelines PDF
Event Grant Application PDF